Description

This module provides an overview of the current marketing landscape in the banking arena. It also discusses new ideas on securing and retaining customers.

Program Highlights

    • Types of Islamic Marketing Products
    • Marketing Environments
    • Customers
    • Market Segmentation, Target Market and Product Positioning
    • Financial Services Marketing Mix
    • Financial Services Marketing Channel
    • Ethics in Marketing

Learning Mode

    • Face to face
    • Online

* There is no examination for this module. Participants will be given the Statement of Completion upon completion of this module.

Special Discount

    • Group: 3 or more participants from the same organization (valid for Corporate or Non Corporate)
    • STFi Members: Special price for Islamic bankers (Malaysian only)

What will you learn

• Understand terms, concepts and theories related to marketing Islamic Financial Services

• Analyse the influence of business environments on individual and business customers’ buying behaviour

• Know the foundation of market segmentation, target market and market positioning

• Identify the marketing mix and strategies of financial services

Requirements

Reviews