Description

This module will present the concepts that can be applied to marketing in a takaful organization. The discussion on marketing invariably will involve the various components of the marketing mix, namely product, promotion, pricing, people, place (distribution), process and physical evidence. These 7Ps can be used by Takaful Operators to frame their marketing strategies. Other topics covered include the prohibited business conduct, the association rules on sales, the product development and takaful distribution channels. The objective of this course is to train the marketing personnel on the marketing aspect of takaful, particularly on acquiring and retaining client’s management.

Program Highlights

    • Introduction to Marketing
    • Takaful Distribution Channels
    • Shariah Sales Ethics and Association Rules On Sales
    • Application of Shari’ah Contracts on Islamic Consumer Financing
    • Product Development

Learning Mode

    • Face to face
    • Online

* There is no examination for this module. Participants will be given the Statement of Completion upon completion of this module.

Special Discount

    • Group: 3 or more participants from the same organization (valid for Corporate or Non Corporate)
    • STFi Members: Special price for Islamic bankers (Malaysian only)

What will you learn

• Explain the fundamental concepts of marketing in Shariah perspective within Takaful company

• Describe the various types of distribution channels used to market Takaful products

• Identify and ensure compliance of the Shariah Sales Ethics and associated rules on sales to meet industrial requirements

• Effectively appraise the purpose of product development process in meeting the needs of customers and other stakeholders

Requirements

Reviews