Description
This module will highlight the overview of customer relationship management. It will also explore the importance of service standards in Islamic Financial Services and the prominence of efficient and effective complaint management systems/ strategies.
Program Highlights
• Overview of Customer Relationship Management (CRM)
• Customer Relationship Management Strategy
• Impact of Customer Relationship Management on Marketing and Segmentation
• Customer Retention
• Corporate Social Responsibility (CSR)
Learning Mode
• Face to face
• Online
* There is no examination for this module. Participants will be given the Statement of Completion upon completion of this module.
Special Discount
• Group: 3 or more participants from the same organization (valid for Corporate or Non Corporate)
• STFi Members: Special price for Islamic bankers (Malaysian only)
What will you learn
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Understand terms, concepts & theories related to CRM
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Analyse the development, refinement and essential features of services marketing and service provision as well as corporate social responsibility within a banking context and initiatives driving development in this area
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Analyse the development, refinement and essential features of services marketing and service provision
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Analyse the issues involved in customer retention and the development of a customer retention strategy
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Examine corporate social responsibility within a banking context and initiatives driving development in this area
Requirements
- This is a part of Intermediate Qualification in Islamic Finance (IQIF)